#MBSocialCar has got a "little brother" - the #smartSocialCar campaign. As with the existing format for Mercedes-Benz we look after the latest smart vehicles and a community consisting of photographers, bloggers and influencers. This community regularly creates user-generated content for the global social media channels of smart.
Services: briefing, concept, creation, community management, cooperations, vehicle management, postproduction, content-production, content provision.
Customer: smart, Böblingen